Marketing Operations Associate

1 - 3 Years
Mumbai

Job Description

Introduction
Games 24x7 is the first online company to bring games of skill with cash prizes to the large, yet underserved Indian market in a fun, lighthearted and friendly setting. Indias rich history and culture of games and the rapid growth of the Internet has presented us with a unique opportunity the opportunity to bring to people across India games they have always loved and enjoyed, but dont necessarily find the time or the friends to play with anymore. Competition, the joy of success and social connectivity form the backbone of our product.
We kicked off this ambitious journey in 2009 with Indias most popular card game Rummy. Today, we are Indias largest online rummy site(www.rummycircle.com) and millions of players visit us every month to play for free and for cash prizes.
In Feb 2019, we launched My11Circle which has since then rocketed to become 3rd largest in a market crowded with 50+ competitive Fantasy Gaming platforms. The exciting journey has just started for My11Circle with new milestones being achieved every day.
We are funded jointly by international venture capitalists and a hedge fund that has made significant investments in the past in some of the most successful Internet companies in India.
The Games 24x7 Ethos
At Games24x7 we are passionate about one and only one thing- providing the best possible playing experience to our players. We take immense pride in our work and believe that the best way to serve our players is by listening to them. We listen to the sound of every click that our players make or dont make when they are with us. We believe very strongly in experimenting, but in the true spirit of experiments, we insist that every new idea be either backed by data or be eventually provable by data.
Every experiment has at its genesis an idea. The Games 24x7 idea hierarchy is flat and new ideas can come from anywhere, but every idea goes through the same process vigorous debate, arguments, data validation, and every so often, from this grueling yet immensely satisfying process comes one addition to our product, operating or marketing strategy. This is the essence of life at Games 24x7.
The Games24x7 Team Member
If you have boundless energy, are bubbling with bright ideas, are extremely hard working and have no problems taking a hands-on approach to your work, we are the right destination for you. While we value tremendously problem solving skills, we value even more problem finding skills. People who have risen the fastest in our company are those that have a keen eye for detecting critical business problems and then solving them. The Games 24x7 work atmosphere is very amiable, and at the same time always charged with excitement. The dynamic nature of our business ensures that all our team members are able to see how their contributions benefit the business. We encourage our team members to take responsibility and grow into future leaders in our company and the industry.

What are we looking for?
Position Title : Marketing Operations Associate , My11Circle
Position/Role Description
Marketing Operations Associate works with the Marketing team, supporting various existing marketing campaigns and helping in launching new ones.
This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. You will learn and implement innovative marketing strategies and use the most cutting edge marketing tools to implement various campaigns.
This involves working closely with the Associate Marketing Manager (AMM) and managing the marketing operations of SMS Marketing, Email Marketing, Facebook and in-house campaign management tools. Coordination with the creative team and business operations team is also an integral part of the role.

General Accountabilities/Job Responsibilities
Requirement gathering interacting with the internal stakeholders to understand all the requirements from the proposal stage till taking the campaigns live.
For in-house campaigns, all the operational work for taking the campaign live or updating the campaign & sending out related communications to be managed. The task here is inclusive of coordinating with the creative team to get the final designs, getting them uploaded, designing & executing a process to identify key performance indicators and to track them. Working with the Business Intelligence team in getting these key performance indicators captured & scheduling reports for further analysis
Coordinating with the internal teams- creative design, Developers, Testing Team, Business intelligence, Legal to ensure that all the identified requirements are met
Estimating the time required and meeting the timelines in the process.
Proof reading all communication elements
Regular monitoring of standard contests on the platform and optimizing them as per external environment
Maintaining a record of all the payments made in the marketing campaigns , getting it approved and cleared from the finance department
Liaising with the Business Intelligence team to ensure that all the marketing campaigns related data is recorded at our end.
Reports of new or existing marketing campaigns covering all the metrics to be maintained
Job Specifications
[E - Expected] [D Desirable]
E- B.Tech /MBA/ any graduate or post graduate from a well reputed college and a hunger for learning and implementing marketing.
E - 1 - 2 years of experience in marketing operations(preferably online)
- Ability to multi-task
E - Attention to details
E - Excellent communication (verbal and written)

Job Location: Mumbai

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Play Games24x7 P.Ltd

Play Games24x7 Pvt. Ltd. is the first online company to bring games of skill with cash prizes to the large, yet under-served Indian market in a fun, light-hearted and friendly setting. India’s rich history and culture of games and the rapid growth of the Internet has presented us with a unique opportunity – the opportunity to bring to people across India games they have always loved and enjoyed, but don’t necessarily find the time or the friends to play with anymore. Competition, the joy of success and social connectivity form the backbone of our product. We kicked off this ambitious journey in 2009 with India’s most popular card game – Rummy. Today, we are India’s largest online rummy site (www.rummycircle.com) and millions of players visit us every month to play for free and for cash prizes. We are funded jointly by international venture capitalists and a hedge fund that has made significant investments in the past in some of the most successful Internet companies in India.
View Contact Details+

Contact Company:Play Games24x7 P.Ltd

Salary

Not Disclosed by Recruiter

Role Category

Online/Digital Marketing

Role

Email Marketing Manager

Employment Type

Full Time, Permanent